![]() We’ve got lots to do and look forward to driving more growth and contributions back to the music industry.” ![]() In a new blog post published on Wednesday (November 9) to announce the new subscriber tally, Cohen reiterated the platform’s previously-stated goal of “becoming the No.1 contributor of revenue to the music industry”.Įlsewhere in the blog post, Cohen called the new subscriber numbers “a monumental moment for music on YouTube” and said that its “twin engine of revenue – subscriptions and ads – is the real deal”. In September, when announcing the $6 billion milestone, YouTube’s Global Head of Music Lyor Cohen pinned the platform’s growth on what he called its “twin engine of ads and subscriptions”. Of that $6 billion-plus payout figure, some 30% (somewhere close to $2 billion) came specifically from user-generated content. It’s also double the size of the money that YouTube said it paid to the music industry in the calendar year of 2019 ( $3 billion). That $6 billion payout figure marks a $2 billion increase from the $4 billion contribution to music rightsholders that YouTube said it paid out in the prior-year period (the 12 months to end of June 2021). ![]() News of YouTube’s subscriber growth comes just two months after the platform announced that it had paid music rightsholders over USD $6 billion in the 12 months to end of June 2022.
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